The Marketing program is addressed to professionals from areas related to business administration, who because they are currently occupying important posts in business in the marketing area, need to take prompt and correct decisions in that field, and who are attempting to develop their capacities in order to face the changes which will have strategic effect on their organizations.

The program is a major contribution to the field of higher education, and allows the student to reflect on the way in which his business is developing through the learning of new concepts and techniques of analysis and interpretation in the marketing area, within the context of highly stimulating work.